After more than fifteen years’ experience from Giovanni Gonzalez, I Mind Consulting CEO working with pineapple and banana farms, comes the idea to develop a technology solution than can record and measure the daily process that occurs in the field work.

Based on those experienced years, it is considered that there is necessary to dispose an integrated solution software that can measure and control the whole agricultural process: from planting for determining agricultural variables like density, seed type, variety and planting type, among others. Those process must be transferred into numbers in order to achieve a financial efficiency. That’s the reason why we exist in the market.

The concept under the software was created is “if you cannot measure it, you cannot improve it”. That is the reason why Planning and Agricultural Control (P&C Agri) was developed; its main objective is to resolve, on an effectively way, the administrative and control deficiencies of Agri industry for a  wide range of crops: pineapple, bananas, and any other crop.

P&C Agri was thought as an integral software solution which would be capable to plan, measure and control productivity and costs related on daily basis in an agricultural production farm.